The term data has gained a much broader connotation in the modern world as organizations strive to achieve full digital transformation and transactions going digital and online. Data is no longer just about statistics, surveys, or information contained in reports and presentations. There are more types of data used nowadays, and many may not be … Continue reading The Growing Complexity of Data Security: Secrets Management and More →

There was a time when marketing was all about gut instinct and risk-taking. These days, however, big data empowers informed decision-making that can take your marketing from a shot in the dark to a carefully optimized sales engine. But getting there takes preparation and protection. Data security is essential when it comes to building effective … Continue reading The Importance of Integrating Data Security and Marketing Strategies →